Every Communication is a Marketing Opportunity for our Brand

During our youth, my brother and I embarked on an unexpected adventure. Our father had assigned us the task of marketing the family company. Swiftly, we hopped into my brother’s truck, clutching a box of fortune cookies, and hit the open road. Before long, we found ourselves in the commercial district of Rohnert Park. It felt like a scene straight out of a sitcom as Ian and I distributed fortune cookies, complete with a cheesy catch phrase related to our family business, to total strangers. Although the experience was incredibly awkward and ultimately unsuccessful, it etched a lasting core memory into our minds that day. Unsuccessful, but useful today!

The reality is, marketing an Account Receivable Management (ARM) Firm is similar to catching a raccoon with your bare hands—it’s no fun and more complicated than you might initially think. The collections industry suffers from a negative stereotype and reputation; nobody enjoys receiving calls about money owed. Consequently, many marketing channels that work for other businesses are often considered untouchable or rough waters in our industry. Moreover, privacy concerns can also hinder marketing efforts. In a previous article, we highlighted how collection agencies significantly benefit the United States economy, saving the average household hundreds of dollars annually. However, there remains a knee-jerk reaction among consumers when it comes to viewing agencies in a less-than-stellar light, given that ARM firms often deliver unwelcome news. Fortunately, alternative channels exist beyond billboards and television advertisements.

Currently, our agency is experiencing a consistent influx of referrals—a testament to the trust our past and present clients place in our services. These referrals come from companies we’ve collaborated with in the past, and we’re proud to receive them. Almost weekly now and sometimes multiple times per week, new companies join us based on recommendations from these established companies and brands. During a recent call, a colleague of one particular reference described how their co-worker mentioned we are “not heavy-handed.” It was wonderful to hear this unsolicited compliment from a person I had never met. Ultimately, by leveraging existing methods and maintaining a strong focus on day-to-day business improvements, our marketing efforts naturally thrive through word-of-mouth advertising. In a previous industry I once worked in, we referred to this as creating “raving fans.” This may be why this month we are seeing more companies joining Tavelli Co. or inquiring about our services, than seemingly ever before.

Additionally, our observation is that when companies consistently send accounts and the volume is statistically significant, they tend to remain with us for the duration of their company’s existence or as long as their need for an agency persists. Over the past four decades, our reputation has become a cornerstone in both Sonoma County and the ARM industry. Our agents, who engage in frontline calls, have been noted for their friendly and accommodating nature. In the past, we’ve even received requests for service on collection calls. We have paid careful attention on how to navigate this surprisingly positive development. While it’s challenging to measure, we believe this commitment to exceptional customer service may be subtly enhancing our distinct brand culture and contributing to Tavelli Co.’s status as a well-kept secret, beyond mere numbers and statistics.

In Northern California, we work with a high volume of clients, particularly in the densely populated North Bay. It’s surprising how a simple conversation about debt can transform into a positive consumer experience. Whether it’s a positive note, feedback from people who appreciate our staff’s kindness, or even one individual who expressed a wish that every agency operated like ours, we love to see how our company culture spreads even outside of our business and into the community. Ultimately, every communication—no matter how seemingly insignificant—contributes to our culture and desire to consistently improve. Since everyone has dealt with debt at some point, empathy plays a crucial role when our agency reaches out. This approach has helped us build a strong reputation as one of the state’s most well-rounded agencies, both within our community and in neighboring regions. What’s more, this focus on the details, helps protect our clients’ reputations.

Tavelli Co.‘s ultimate brand goal is to foster a workplace culture where employees thrive and to ensure exceptional customer service in daily interactions. We recognize a strong correlation between these two areas. Therefore, we prioritize listening to our team members’ feedback and continuously developing based on their insights. Each day presents a new opportunity to enhance our brand recognition through diverse and unique channels, whether it’s through word-of-mouth advertising or a kind word from an unexpected phone call. While the fortune cookie marketing method certainly flopped, our company remains renowned for its cheerful and friendly staff, courteous demeanor, and reliable operations.

Getting started with Tavelli Co. has never been easier or quicker. New prospects are often pleasantly surprised by our swift response from the first contact. We briefly review the necessary standards for onboarding, and if there’s a potential fit, some new clients find themselves onboarded within the same week.

If you’re looking for a Commercial Debt Collection Agency Near Me in Santa Rosa, or anywhere in Northern California, you’ll find that here at Tavelli Co., we stand out for our friendly service and effective solutions. We understand the challenges businesses face when managing outstanding debts, which is why we customize our strategies to meet your individual needs. For more information, reach out to us by calling (707) 509-5565.

Tavelli Co., Inc. has over 40 years of unparalleled experience in the debt collection and receivables management industry. Our mission is to achieve the right balance between getting clients paid and being empathetic to debtor circumstances, through implementing innovative practices, hiring experienced people, and improving business decisions through analytics. We provide peace of mind to all involved by collecting money with no complaints. Tavelli Co., Inc. takes the time to carefully listen to your customers and share their feedback with you through meaningful data and transparent communication, so you have access to the information you need to make quality decisions and improve your processes in the future. Contact us today and let the debt collection experts at Tavelli Co., Inc. help you set your business up for success.

IMPORTANT: Information provided by Tavelli Co., Inc., any employees of Tavelli Co., Inc., or its subsidiaries is not intended as legal advice and may not be used as legal advice. It is not intended to be a full and exhaustive explanation of the law in any area, nor should it be used to replace the advice of your own legal counsel.